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Fashion brand types consumers would be open to purchasing NFTs or digital items from worldwide as of 2022

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Source

Release date

October 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

2,800 respondents

Special properties

digital users

Supplementary notes

The source asked respondents what brands would they most likely consider if they were to buy an apparel NFT or digital fashion item. Multiple answers were possible.

Citation formats

Consumers open to buying NFTs or digital fashion items 2022, by brand type

Published by
Bruna Rocco,
Jan 31, 2023

According to a 2022 study on consumer behavior in regards to digital fashion consumption, consumers were most open to buying digital items or NFTs from luxury brands such as Chanel and Louis Vuitton. After luxury, sportswear brands were the most selected fashion type, with ** percent of survey respondents saying they would buy fashion NFTs from such brands.

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