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Consumers who planned to increase their video streaming and TV consumption in India in 2022, by age group

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Source

Release date

February 2022

Region

India

Survey time period

October 2021

Age group

18 years and older

Special properties

consumers in urban India

Method of interview

Online survey

Supplementary notes

Survey question: In the next 12 months, which out of the following are you likely to do more?

Citation formats

Expected increase in OTT and TV consumption 2022, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, May 13, 2022

In a survey on media consumption behaviors in India, ** percent of the responses indicated that urban consumers aged between 25 and 34 years old were most likely to drive up video streaming consumption during the year 2022. This was also the group that was expected to increase television consumption in the country over the next 12 months.

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