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Consumption of video streaming platforms in India in December 2023, by age group

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Sources

Release date

December 2023

Region

India

Survey time period

December 2023

Number of respondents

5,143 respondents

Age group

18 years and older

Special properties

across 35 states and union territories of India.

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats

Adoption of video streaming India 2023, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 20, 2024

A consumer sentiment survey also measuring media consumption habits conducted in December 2023 revealed that video streaming services were the most popular among the youth of India, with ** percent of 18 to 25-year-old being avid consumers. This was closely followed by consumers aged 26 to 35 years. On average, young Indian consumers spent ** minutes per day on video-on-demand platforms as opposed to ** minutes on television,

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