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U.S. consumer considerations when purchasing an ICE pickup truck as of December 2020

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Source

Release date

January 2021

Region

United States

Survey time period

November 25 to December 2, 2020

Number of respondents

155 respondents

Age group

18 years and older

Special properties

consumers in the market for a pickup truck.

Method of interview

Online survey

Supplementary notes

The consumers surveyed are in market for a pickup truck, including consumers in market for an electric pickup truck, and intend to purchase within the next two years.
Results are directional.

Citation formats

Main reason for purchasing an ICE pickup in the U.S. 2020

Published by
F. Watty,
May 4, 2022
According to a survey conducted in the last quarter of 2020, prices were the main reason that determined consumers' ICE pickup truck purchases, with ** percent of respondents citing this as the leading factor in their considerations. For ** percent of the survey participants, driving performance was also an important factor when buying an ICE pickup truck. Moreover, work use was the less important factor for those who participated in the survey.
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