The survey question was phrased by the source as follows: "How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour ('sustainable luxury')?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.Â
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Importance of luxury brands adopting sustainability in Europe quarterly 2021-2025
According to the results of a survey conducted in the third quarter of 2025, more than ** percent of luxury shoppers in Europe found the adoption of sustainable luxury policies by luxury brands very or somewhat important. This includes environmental protection, social responsibility, and ethical behavior. On the other hand, almost ***percent of consumers are neutral or do not find sustainability important.
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Altiant. (October 1, 2025). Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 3rd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant. "Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 3rd quarter 2025." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant. (2025). Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 3rd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant. "Consumer Opinions on The Luxury Brands' Adoption of Sustainable Luxury Policies in Europe from 4th Quarter 2021 to 3rd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant, Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 3rd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1290833/consumers-view-on-sustainable-luxury-europe/ (last visited July 25, 2026)
Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 3rd quarter 2025 [Graph], Altiant, October 1, 2025. [Online]. Available: /statistics/1290833/consumers-view-on-sustainable-luxury-europe/
