In the third quarter of 2024, the number of social media users in Taiwan amounted to around **** million, accounting for **** percent of the island's total population. Social network was the leading source for Taiwanese to find information about brands and products. Nearly ** percent of internet users aged over 16 years used social media services to do brand research.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
We Are Social, & DataReportal, & Meltwater. (March 2, 2025). Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2024, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social, und DataReportal, und Meltwater. "Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2024, by channel." Chart. March 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social, DataReportal, Meltwater. (2025). Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2024, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social, and DataReportal, and Meltwater. "Share of Internet Users Using Social Media to Do Brand Research in Taiwan as of 3rd Quarter 2024, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2025, /statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social & DataReportal & Meltwater, Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2024, by channel ÌÇÐÄÆƽâ°æ, /statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/ (last visited August 04, 2026)
Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2024, by channel [Graph], We Are Social, & DataReportal, & Meltwater, March 2, 2025. [Online]. Available: /statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
