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Adults in Taiwan are still using Facebook more than any other social network platforms. A 2024 survey reported that around percent of surveyed Taiwanese internet users were using Facebook. Instagram followed with a huge discrepancy. The share of respondents was below ** percent.

Facebook in Taiwan

Facebook dominates the social network landscape in Taiwan. The U.S. tech giant once stated that the island has one of the world’s highest per capita penetration rates. With a high audience reach and user engagement, the platform is regarded as an essential marketing channel, especially among small and medium-sized business. However, its instant messenger is still facing a serious competition against ****, which has been the most popular chat app on the island for the past years.

The fall of the social media giant

Although Facebook is more widely used among Taiwanese users, ** is used more frequently on a daily basis. On average, Taiwanese internet users spent almost *** hours on the video-sharing platform per day. On the other hand, Facebook's popularity has been declining, not only in Taiwan but also worldwide. Instagram and TikTok were more beloved among Taiwanese younger generations.