| Characteristic | Share of respondents |
|---|---|
| Silk | 83% |
| Blue Diamond's Almond Breeze | 74% |
| Chobani | 72% |
| Trader Joe's | 65% |
| Planet Oat | 52% |
| 365 Everyday Value | 51% |
| Califia Farms | 42% |
| Pacific Foods | 41% |
| Oatly | 41% |
| So Delicious Dairy Free | 39% |
| Mooala | 36% |
| Good Karma | 34% |
| Ripple | 32% |
| Malk | 31% |
| Oatsome | 31% |
| Rise | 30% |
| Alpro | 29% |
| Elmhurst | 27% |
| Forager Project | 27% |
| Minor Figures | 14% |
| I don't know any of these brands | 6% |
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Source
Release date
August 2025
Region
United States
Survey time period
June 17, 2025 to July 23, 2025
Number of respondents
1,247 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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