Countries with the most vegetarians in the world 2025| ��ƽ��

Share of vegetarians in select countries worldwide in 2025

Characteristic	Share of respondents
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Release date

December 2025

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Region

Worldwide, Brazil, China, Germany, India, Japan, Mexico, United Kingdom, United States

Survey time period

January to December 2025

Number of respondents

205,293 respondents

Age group

18-64 years

Special properties

The data does not include pescetarians or so-called pseudo-vegetarians that consume fish but no meat. Residential online population, values are rounded.

Method of interview

Online survey

Supplementary notes

Respondents were asked: "Do you follow one or more of the following nutrition rules? (multi-pick)"

Number of respondents by country:

USA (n=60,261)
Brazil (n=12,067)
China (n=24,996)
Germany (n=35,991)
India (n=24,164)
Japan (n=12,108)
Mexico (n=12,083)
UK: (n=23,623)

Survey date by country (For all countries, four surveys were conducted during the stated time period. Values are averages of the collected data.)

U.S.: 01 January 2025 to 17 December 2025
Brazil: 01 January 2025 to 17 December 2025
China (mainland): 01 January 2025 to 16 December 2025
Germany: 01 January 2025 to 16 December 2025
India: 01 January 2025 to 16 December 2025
Japan: 01 January 2025 to 16 December 2025
Mexico: 01 January 2025 to 16 December 2025
UK: 01 January 2025 to 16 December 2025

If you need additional information, you can have a look at the questionnaire or find more information in the methodology.

Citation formats

India has the highest share of vegetarians in the world compared to other select countries in 2025, according to the ��ƽ�� Consumer Insight survey. Over a of Indian respondents reported following a vegetarian diet, compared to only *** percent in the United Kingdom.

Meat substitutes market in Europe

The United Kingdom, Germany, and the U.S. hold second and third place respectively for the highest share of vegetarians in the world. Both countries have also increased their production of vegetarian and vegan meat substitutes in recent years. Germany’s meat substitute production increased by over *** percent between 2019 and 2024 and amounted to ** metric tons. Consumption in the UK is forecast to exceed * metric tons by 2030.

Health and wellness food trends

Cutting out meat and animal byproducts is one of many health and wellness trends adopted by consumers to lead a healthier lifestyle. Other wellness trends include reducing sugar intake, using supplements such as vitamins or probiotics, and purchasing organic products. Globally, the functional and natural health food market is expected to reach **** billion U.S. dollars by 2027, and it is likely this trend will only continue to grow.