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Leading reasons why consumers are not likely to celebrate Valentine's Day in the United States in 2022

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Source

Release date

February 2022

Region

United States

Survey time period

December 23, 2021 to January 7, 2022

Number of respondents

around 1,000*

Age group

16-74 years

Special properties

adults with a partner who are not likely to celebrate Valentine's day

Method of interview

Online panel

Supplementary notes

* Total respondent count including adults likely to celebrate Valentine's Day.

Citation formats

Leading reasons against Valentine's Day among U.S. consumers 2022

Published by
F. Watty,
Feb 18, 2022
In 2022, more than half of U.S. consumers, who were not likely to celebrate Valentine's Day, specified that it felt too much like a commercial event, making it the leading reason why people in the United States avoid the occasion. Just under ** percent of those surveyed also felt that it was too old-fashioned.
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