| Characteristic | 18 to 29 years | 30 to 49 years | 50 years and older |
|---|---|---|---|
| Chocolate (bag, box, bar, snack size, gift box) | 67% | 67% | 69% |
| Valentine’s Cakes | 19% | 11% | 4% |
| Toffee, caramels, and nougat | 17% | 15% | 9% |
| Gums, jellies, chews | 15% | 11% | 3% |
| Hard candy | 14% | 4% | 0% |
| Lollipops | 7% | 2% | 1% |
| Plain mints | 3% | 5% | 1% |
| Licorice | 3% | 5% | 3% |
| Other | 1% | 1% | 3% |
| I don’t like to receive candy for Valentine’s Day | 7% | 10% | 16% |
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Source
Source
Release date
January 2017
More information
Region
United States
Survey time period
January 23 to 29, 2017
Number of respondents
685*
Age group
18 years and older
Special properties
Respondents, who plan to buy gifts
Method of interview
Online survey
Supplementary notes
Respondents were able to select multiple answers.
*Total number of respondents by age:
18 to 29 years: 175
30 to 49 years: 233
50 years and older: 277
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