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Post-purchase touchpoints in ideal fashion & lifestyle shopping experience in Italy in 2021

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Sources

Release date

September 2021

Region

Italy

Survey time period

2021

Number of respondents

989 respondents

Age group

18 years and older

Special properties

fashion & lifestyle e-buyers

Supplementary notes

To the question: 'After your ideal purchase, you would like to..'
In Italian:'Dopo il tuo acquisto di ti piacerebbe…'
The source does not specify the date and methodology of the survey.

Citation formats

Post-purchase touchpoints in fashion & lifestyle shopping in Italy 2021

Published by
F. Watty,
Nov 26, 2025
A survey carried out in Italy in 2021 investigated customer experience following the actual purchase of fashion and lifestyle products. The delivery of ordered products was a key aspect, as almost ** percent of respondents considered delivery at home or workplace a relevant touchpoint following their purchase. In turn, in-store collecting of products ordered online was mentioned by **** percent of respondents.
Ideally, online shoppers enjoyed discussing their last purchase with family and friends, being the second-most preferred activity after a purchase.
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