According to a survey conducted by in November 2023, over ** percent of the respondents aged above 55 years stated that they would shop both online and in brick-and-mortar shops. Meanwhile, more than ** percent of respondents aged between 16 and 24 stated that they would only shop online. The same survey revealed that the most popular items among Indian holiday shoppers in that year were consumer electronics, and apparel and footwear.
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Rakuten Insight. (December 4, 2023). Preferred means of shopping during holiday season in India as of November 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1287807/india-preferred-means-of-shopping-during-holiday-season-by-age/
Rakuten Insight. "Preferred means of shopping during holiday season in India as of November 2023, by age." Chart. December 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1287807/india-preferred-means-of-shopping-during-holiday-season-by-age/
Rakuten Insight. (2023). Preferred means of shopping during holiday season in India as of November 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1287807/india-preferred-means-of-shopping-during-holiday-season-by-age/
Rakuten Insight. "Preferred Means of Shopping during Holiday Season in India as of November 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Dec 2023, /statistics/1287807/india-preferred-means-of-shopping-during-holiday-season-by-age/
Rakuten Insight, Preferred means of shopping during holiday season in India as of November 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1287807/india-preferred-means-of-shopping-during-holiday-season-by-age/ (last visited August 05, 2026)
Preferred means of shopping during holiday season in India as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: /statistics/1287807/india-preferred-means-of-shopping-during-holiday-season-by-age/
