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Distribution of subscribers of cable TV versus video streaming platforms in the United States as of September 2021

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Sources

Release date

January 2022

Region

United States

Survey time period

September 2021

Age group

18 years and older

Special properties

people who subscribe to at least one TV service (broadcast, cable, or streaming video service)

Citation formats

Share of cable TV versus streaming service subscribers in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 11, 2022
As of September 2021, the majority of U.S. video service subscribers pay for both cable TV as well as one or more streaming service platforms. However, video streaming seems to be more popular among consumers in the country, as more people stated to only subscribe to VOD platforms than to cable TV only.
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