Time spent watching cable TV in the United States is constantly declining - at the end of 2024, consumers spent less than a quarter of their TV and video viewing time with cable networks. In December 2021, this share stood at 37 percent.
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Nielsen. (January 6, 2025). Share of cable TV among total TV and video viewing time in the United States in December 2021 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1616050/cable-tv-share-in-total-viewing-time-us/
Nielsen. "Share of cable TV among total TV and video viewing time in the United States in December 2021 to 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1616050/cable-tv-share-in-total-viewing-time-us/
Nielsen. (2025). Share of cable TV among total TV and video viewing time in the United States in December 2021 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1616050/cable-tv-share-in-total-viewing-time-us/
Nielsen. "Share of Cable Tv among Total Tv and Video Viewing Time in The United States in December 2021 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1616050/cable-tv-share-in-total-viewing-time-us/
Nielsen, Share of cable TV among total TV and video viewing time in the United States in December 2021 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1616050/cable-tv-share-in-total-viewing-time-us/ (last visited July 21, 2026)
Share of cable TV among total TV and video viewing time in the United States in December 2021 to 2024 [Graph], Nielsen, January 6, 2025. [Online]. Available: /statistics/1616050/cable-tv-share-in-total-viewing-time-us/
