The primary reason for cutting the cord in the United States was the cost - cable was too expensive for nearly three in four respondents to a 2024 survey. The second most common reason was that people no longer needed cable to watch what they were interested in and instead watched content on video streaming services, such as Netflix, Tubi, or FuboTV.
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CableTV.com. (March 6, 2024). Primary reasons for cutting the cord in the United States as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/305416/cord-cutting-reasons/
CableTV.com. "Primary reasons for cutting the cord in the United States as of February 2024." Chart. March 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/305416/cord-cutting-reasons/
CableTV.com. (2024). Primary reasons for cutting the cord in the United States as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/305416/cord-cutting-reasons/
CableTV.com. "Primary Reasons for Cutting The Cord in The United States as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2024, /statistics/305416/cord-cutting-reasons/
CableTV.com, Primary reasons for cutting the cord in the United States as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/305416/cord-cutting-reasons/ (last visited July 20, 2026)
Primary reasons for cutting the cord in the United States as of February 2024 [Graph], CableTV.com, March 6, 2024. [Online]. Available: /statistics/305416/cord-cutting-reasons/
