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Opinion on which type of stores, brick-and-mortar or online stores, are more sustainable in Germany in 2021

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Sources

Release date

November 2021

Region

Germany

Survey time period

April 21-23, 2021

Number of respondents

2,084 respondents

Method of interview

Online survey

Supplementary notes

The survey question: "Is it more sustainable to shop online or in a brick-and-mortar store?"
In German: 'Ist es nachhaltiger, online oder im Ladengeschäft einzukaufen?'

Citation formats

Perceived sustainability of stores and e-commerce in Germany 2021

Published by
F. Watty,
Nov 26, 2025
A survey carried out in Germany in 2021 indicated that ** percent of consumers believed brick-and-mortar stores to be more sustainable than online retail channels, while another ** percent considered physical stores as sustainable as online stores.
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Topics

Sustainable e-commerce in Germany, Austria, and SwitzerlandSustainable e-commerce in FranceEmissions in the EUTransportation emissions in the EUDACH countries
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