According to a report published by DataReportal, Thai consumers spent the most on food, amounting to around **** billion U.S. dollars in 2025. Other leading product categories among consumers in Thailand were fashion and electronics.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal, und We Are Social, und Meltwater. "Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars)." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal, We Are Social, Meltwater. (2025). Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal, and We Are Social, and Meltwater. "Value of E-commerce Expenditure on Consumer Goods in Thailand in 2025, by Category (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1093215/thailand-e-commerce-spend-by-category/
DataReportal & We Are Social & Meltwater, Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1093215/thailand-e-commerce-spend-by-category/ (last visited July 15, 2026)
Value of e-commerce expenditure on consumer goods in Thailand in 2025, by category (in billion U.S. dollars) [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1093215/thailand-e-commerce-spend-by-category/
