Sample representative of the country's population.
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
*Number of total survey respondents in 2023. For this question, a subsample of internet users that bought online was considered. The exact number of respondents for this question was not specified by the source and may vary from year to year.
Citation formats
Average online shopping expenditure per user in Spain 2014-2023, by gender
E-commerce spending has been growing since 2014 among Spaniards. In 2023, the average online shopping expenditure per male internet user in Spain was around euros, an increase of almost **** percent compared to the previous year. Spanish women that bought online spent euros on average during 2023, This represents an increase of more than euros since 2014.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Observatorio Nacional de TecnologÃa y Sociedad (Spain). (November 11, 2024). Average annual spending on online purchases per internet user in Spain from 2014 to 2023 (in euros), by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/432944/online-buyers-average-spend-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Average annual spending on online purchases per internet user in Spain from 2014 to 2023 (in euros), by gender." Chart. November 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/432944/online-buyers-average-spend-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). (2024). Average annual spending on online purchases per internet user in Spain from 2014 to 2023 (in euros), by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/432944/online-buyers-average-spend-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Average Annual Spending on Online Purchases per Internet User in Spain from 2014 to 2023 (in Euros), by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Nov 2024, /statistics/432944/online-buyers-average-spend-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain), Average annual spending on online purchases per internet user in Spain from 2014 to 2023 (in euros), by gender ÌÇÐÄÆƽâ°æ, /statistics/432944/online-buyers-average-spend-in-spain/ (last visited July 24, 2026)
Average annual spending on online purchases per internet user in Spain from 2014 to 2023 (in euros), by gender [Graph], Observatorio Nacional de TecnologÃa y Sociedad (Spain), November 11, 2024. [Online]. Available: /statistics/432944/online-buyers-average-spend-in-spain/
