According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents." Respondents were aged 16+ in Australia and China, all other markets were 18+.
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Global internet users following gaming influencers 2021, by gender
As of July 2021, a survey in multiple online markets found that male internet users were more than twice as likely to follow online gaming influencers than their female counterparts. Overall, 12 percent of male of online users stated that they were following gaming influencers compared to five percent of female internet users who did the same.
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YouGov. (October 18, 2021). Share of internet users who follow gaming influencers worldwide as of July 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1274401/global-internet-users-following-gaming-influencers-gender/
YouGov. "Share of internet users who follow gaming influencers worldwide as of July 2021, by gender." Chart. October 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1274401/global-internet-users-following-gaming-influencers-gender/
YouGov. (2021). Share of internet users who follow gaming influencers worldwide as of July 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1274401/global-internet-users-following-gaming-influencers-gender/
YouGov. "Share of Internet Users Who Follow Gaming Influencers Worldwide as of July 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2021, /statistics/1274401/global-internet-users-following-gaming-influencers-gender/
YouGov, Share of internet users who follow gaming influencers worldwide as of July 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/1274401/global-internet-users-following-gaming-influencers-gender/ (last visited July 27, 2026)
Share of internet users who follow gaming influencers worldwide as of July 2021, by gender [Graph], YouGov, October 18, 2021. [Online]. Available: /statistics/1274401/global-internet-users-following-gaming-influencers-gender/
