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Motivations to add a Disney Plus subscription in the United States in November and December 2020

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Sources

Release date

February 2021

Region

United States

Survey time period

November and December 2020

Number of respondents

1,606 respondents

Age group

16-74 years

Special properties

viewers watched a minimum of one hour of TV per week, among consumers who added Disney+

Method of interview

Online survey

Supplementary notes

Original question: "Why did you add each subscription in the past 30 days?"

Citation formats

Reasons to add a Disney+ subscription in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 12, 2021
According to a survey conducted in December 2020, people from the U.S. with a new Disney+ subscription said that they signed up for the SVOD platform in order to watch exclusive content, at ** percent. The share of respondents who stated they did so because they wanted to watch movies was similar, at ** percent.
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Disney PlusAmazon Prime VideoNetflixHuluMax
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