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Share of omnichannel services offered by retailers in stores in the United States during the holiday seasons 2020 and 2021, and during and pre-COVID-19 period

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Source

Release date

September 2021

Region

United States

Survey time period

August 2021

Number of respondents

100 respondents

Special properties

Retail executives (decision makers vice president level and above, at companies with over 500 million U.S. dollars in revenues)

Citation formats

Omnichannel services offered by retailers in the United States 2020-2021

Published by
F. Watty,
Nov 1, 2021
According to the results of a survey conducted with retail executives in the United States, in 2021's holiday season, retailers improved their omnichannel capabilities and offered more solutions such as "buy online pick up store" (or BOPIS) and "buy online ship from store" compared to the holiday season of 2020. BOPIS was offered by nearly half of all retailers that took part in the study. Generally, COVID-19 pandemic accelerated the adoption of omnichannel services offered to consumers.
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