The original question posed in the survey was: 'As stores re-open more permanently, where are you most likely to go to make the following types of purchases?'
This statistic excludes the following answer options: 'Physical store' and 'Other'.
Citation formats
Post pandemic online purchase intention in Germany, by channel and category
According to a 2021 survey, Germans are not hesitant to pick up online shopping once stores are permanently open after the pandemic. Around **** in *** consumers in the apparel and appliances segments said they would continue shopping online, the largest share via online marketplaces. Almost ** percent of respondents were comfortable shopping for clothing and footwear through that sales channel. Instead, French consumers were most prone to keep buying online from websites.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Salesforce Research. (August 4, 2021). Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research. "Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category." Chart. August 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research. (2021). Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research. "Online Purchase Intention Once Stores Are Permanently Open after The Pandemic in Germany 2021, by Sales Channel and Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2021, /statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
Salesforce Research, Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category ÌÇÐÄÆƽâ°æ, /statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/ (last visited July 28, 2026)
Online purchase intention once stores are permanently open after the pandemic in Germany 2021, by sales channel and product category [Graph], Salesforce Research, August 4, 2021. [Online]. Available: /statistics/1272399/post-pandemic-online-purchase-intention-by-channel-category-germany/
