| Characteristic | Offline | Online |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Region
Russia
Survey time period
2021
Supplementary notes
As part of the development of the Company’s omnichannel business model, which aims to consolidate the children’s goods market, the decision was made at the end of 2019 to begin actively testing the new ultra-small Detmir Pickup format, which combines a retail store with an online order pickup point. As of the end
of the reporting year, there were 16 such stores operating in the Moscow, Central and Southern regions.
The assortment at Detmir Pickup stores consists of 2,000 SKUs from all categories offered in the Detsky Mir chain.
Mini is the development of the pickup store format which includes pickup points.
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