Baby and children's products in Poland - statistics & facts
Despite the declining trend in Poland's fertility rate, the market for children's products in the country remains in a strong position. The shift towards online purchasing is evident in consumer behavior, as nearly 20 percent of Polish parents regularly purchased children's toys and childcare items through digital channels in the year 2024. This trend aligns with the projected growth in e-commerce revenue for toys and hobbies, indicating a growing preference for the convenience and variety offered by online retailers.
