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In what ways does your child influence your decision to buy these products*?

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Source

Release date

April 2017

Region

Italy

Survey time period

2016

Number of respondents

1,500 respondents

Special properties

parents of children aged between 5 and 13 who declared to be very or moderately influenced by their child

Method of interview

Face-to-face interview

Supplementary notes

*The considered product categories were toys, clothing, girls' shoes, video games and consoles.

Citation formats

Italy: children's ways to influence on parents' buying processes 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2018
This statistic illustrates the ways in which parents of children aged between 5 and 13 were influenced by their child when making buying decisions in Italy in 2016. According to the survey, about one third of respondents (** percent) were influenced by their child indicating the product they wanted in the shop.
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