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Customer conversion rate of duty free shops worldwide from 2017 to 2022

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Sources

Release date

August 2023

Region

Worldwide

Survey time period

2017 to 2022

Supplementary notes

* 2022-Q1 2023 period.
Figures prior to 2022 were taken from previously published reports.
The source states: " Conversion rate is the share of duty free buyers out of duty free visitors".

Citation formats

Duty free shop customer conversion rate worldwide 2017-2022

Published by
F. Watty,
Aug 16, 2023

In the time period between 2017 and 2020, the share of buying customers as a proportion of visiting customers in duty free shops globally saw a significant decline, dropping from ** percent in 2017 to ** percent in 2020. In 2022, customer conversion rate in the duty free shops in airports remained flat and reached to ** percent.

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Topics

Duty free and travel retail industry Travel and tourism worldwideTourism industry in ChinaTravel and tourism in the U.S.Online travel market
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