| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
June 2021
More information
Region
France
Survey time period
May 27, 2021 to May 27, 2021
Number of respondents
1,367 respondents
Age group
18 years and older
Special properties
People who purchased a luxury product in the last 12 months
Method of interview
Online survey
Supplementary notes
The question was phrased by the source as follows:
"In general, which brands in the [X] universe do you have a positive/negative impression of?"
The source adds the following information:
Ranking based on 31 brands monitored in the luxury sector.
The score is expressed as % Positive Impression - % Negative Impression. For example 60% positive - 20% negative = +40. The impression is therefore a score that can vary from -100 to +100.
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