| Characteristic | Share of respondents* |
|---|---|
| Uses premium ingredients | 93% |
| Advanced formulas and technology | 84% |
| Natural and organic ingredients | 76% |
| Cruelty-free/Not tested on animals/Vegan | 71% |
| Attractive packaging | 59% |
| The latest trend or innovation | 56% |
| Personalized products | 49% |
| Sustainability (e.g. recyclable, plastic free packaging, etc.) | 47% |
| Special offer/discount | 46% |
| Made by a socially-inclusive brand | 40% |
| Refillable product packaging | 29% |
| A brand which uses a celebrity/brand ambassador I like | 29% |
| Made within my own country | 22% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
In cooperation with
Altiant
Release date
September 2024
More information
Region
United States
Survey time period
July 2024
Number of respondents
100 respondents
Age group
18 years and older
Special properties
Affluent consumers
Supplementary notes
The source does not specify the type of survey used.Â
*Consumers who defined the factor as "essential" or "very important".
Citation formats
