*The source counts the answers of the survey conducted in December 2024 as figures for fiscal year 2024. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for years prior to fiscal year 2024 are based on earlier surveys, each with a sample size of 1,500 respondents aged 13 to 69 years old. From fiscal year 2024 onward, the number of respondents increased from 1,500 to 1,800 because of the inclusion of an additional age group (people aged 70 to 79 years old).
Data prior to fiscal year 2024 come from previous reporting.
Citation formats
Social media news' penetration rate in Japan FY 2015-2024
The share of people in Japan who used news distributed by social media operators, such as LINE News, amounted to **** percent in fiscal year 2024. The penetration rate slightly decreased compared to the previous year due to the inclusion of an additional age group in the survey. As a breakdown by group shows, people in their seventies used news of social media operators to a lower degree than younger age cohorts.
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Ministry of Internal Affairs and Communications (Japan). (June 27, 2025). Share of people who use news of social media in Japan from fiscal year 2015 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1396682/japan-social-media-news-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use news of social media in Japan from fiscal year 2015 to 2024." Chart. June 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1396682/japan-social-media-news-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). (2025). Share of people who use news of social media in Japan from fiscal year 2015 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1396682/japan-social-media-news-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use News of Social Media in Japan from Fiscal Year 2015 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2025, /statistics/1396682/japan-social-media-news-penetration-rate/
Ministry of Internal Affairs and Communications (Japan), Share of people who use news of social media in Japan from fiscal year 2015 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1396682/japan-social-media-news-penetration-rate/ (last visited August 02, 2026)
Share of people who use news of social media in Japan from fiscal year 2015 to 2024 [Graph], Ministry of Internal Affairs and Communications (Japan), June 27, 2025. [Online]. Available: /statistics/1396682/japan-social-media-news-penetration-rate/
