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Market share of the most popular cigarette brands in Japan in fiscal year 2024

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Source

Release date

May 2025

Region

Japan

Survey time period

fiscal year 2024; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Supplementary notes

Market share is based on the sales volume of cigarettes in Japan.

Citation formats

Leading cigarette brands market share in Japan FY 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 13, 2026

In fiscal year 2024, Seven Stars produced by Japan Tobacco was the best sold cigarette brand in Japan, with a market share of *** percent. However, the Mevius brand was the most popular brand regarding the accumulated market share, with products ranking in the top 20.

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