Consumers who have used deferred payment credit (unregulated buy now, pay later) in the past 12 months; The survey respondents were weighted to a representative sample.
Method of interview
Online survey
Supplementary notes
The figures shown refer to unregulated buy now, pay later - which the source called "deferred payment credit" or DPC, to help separate this category from regulated BNPL. The source included the following providers as types of unregulated buy now, pay later:Â
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Other providers if a respondent could write one in.Â
If a respondent did not know its BNPL provider, the source assumed it would be part of regulated BNPL, and it would be excluded from the results.
The question was phrased by the source as follows: "Over the last 12 months, what have you bought using this type of payment service?"
Citation formats
Popular products to buy with BNPL in the UK in 2024
UK adults typically used BNPL to pay for lifestyle and beauty products, with more than **** out of 10 respondents saying so in 2024. This is according to a bi-annual household survey in the United Kingdom, that asked about how and why consumers would be using the alternative payment option. Beauty products and gifts are typically the main use cases of BNPL in the country, although the source does not clarify what types of gifts are bought with this payment method. That said, the connection of BNPL with holiday shopping is not new.
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Financial Conduct Authority. (May 16, 2025). Share of buy now, pay later (BNPL) users who purchased select product types in the United Kingdom (UK) in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1249073/buy-now-pay-later-product-categories-uk/
Financial Conduct Authority. "Share of buy now, pay later (BNPL) users who purchased select product types in the United Kingdom (UK) in 2024." Chart. May 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1249073/buy-now-pay-later-product-categories-uk/
Financial Conduct Authority. (2025). Share of buy now, pay later (BNPL) users who purchased select product types in the United Kingdom (UK) in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1249073/buy-now-pay-later-product-categories-uk/
Financial Conduct Authority. "Share of Buy Now, Pay Later (Bnpl) Users Who Purchased Select Product Types in The United Kingdom (Uk) in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 May 2025, /statistics/1249073/buy-now-pay-later-product-categories-uk/
Financial Conduct Authority, Share of buy now, pay later (BNPL) users who purchased select product types in the United Kingdom (UK) in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1249073/buy-now-pay-later-product-categories-uk/ (last visited July 25, 2026)
Share of buy now, pay later (BNPL) users who purchased select product types in the United Kingdom (UK) in 2024 [Graph], Financial Conduct Authority, May 16, 2025. [Online]. Available: /statistics/1249073/buy-now-pay-later-product-categories-uk/
