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Change in advertising spending in Chile in 2024, by medium

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Sources

Release date

January 2025

Region

Chile

Survey time period

2024

Special properties

based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

Conducting sources included Admetricks, IAB Chile, and data sent by AAM members.

Citation formats

Change in advertising spending in Chile 2024, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 11, 2025

In 2024, out-of-home (OOH) media ranked as the fastest-growing advertising channel in Chile, recording a nominal increase of approximately *** percent. The internet was the only other medium to register a nominal increase, with a *** percent growth rate. Cinema and pay TV ad expenditures declined by over ** and ** percent, respectively. The internet, free TV, and OOH ranked among Chile's media with the highest ad revenues in 2024.

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Topics

Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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