Social gaming developer Playtika generates the vast majority of its annual revenues from the sale of virtual in-game items. In 2024, in-game purchases accounted for 98.4 percent of company revenues, with in-game advertising making of the remaining 1.6 percent. The company operates its games under a free-to-play (F2P) business model.
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Playtika. (February 27, 2025). Distribution of annual revenue generated by Playtika from 2019 to 2024, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1244463/playtika-revenues-share-segment/
Playtika. "Distribution of annual revenue generated by Playtika from 2019 to 2024, by segment." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1244463/playtika-revenues-share-segment/
Playtika. (2025). Distribution of annual revenue generated by Playtika from 2019 to 2024, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1244463/playtika-revenues-share-segment/
Playtika. "Distribution of Annual Revenue Generated by Playtika from 2019 to 2024, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/1244463/playtika-revenues-share-segment/
Playtika, Distribution of annual revenue generated by Playtika from 2019 to 2024, by segment ÌÇÐÄÆƽâ°æ, /statistics/1244463/playtika-revenues-share-segment/ (last visited July 16, 2026)
Distribution of annual revenue generated by Playtika from 2019 to 2024, by segment [Graph], Playtika, February 27, 2025. [Online]. Available: /statistics/1244463/playtika-revenues-share-segment/
