According to the company: "Average Revenue per Daily Active User, (i) the total revenue in a given period, (ii) divided by the number of days in that period,(iii) divided by the average DAUs during the period."
In 2024, social gaming platform Playtika reported an average revenue per daily active user (ARPDAU) of 0.86 U.S. dollars, up from 81 cents in the preceding year. The company stated an average of 8.1 million daily active users in 2022.
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Playtika. (February 27, 2025). Average revenue per daily active user (ARPDAU) of Playtika from 2018 to 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1244382/playtika-annual-arpdau/
Playtika. "Average revenue per daily active user (ARPDAU) of Playtika from 2018 to 2024 (in U.S. dollars)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1244382/playtika-annual-arpdau/
Playtika. (2025). Average revenue per daily active user (ARPDAU) of Playtika from 2018 to 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1244382/playtika-annual-arpdau/
Playtika. "Average Revenue per Daily Active User (Arpdau) of Playtika from 2018 to 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/1244382/playtika-annual-arpdau/
Playtika, Average revenue per daily active user (ARPDAU) of Playtika from 2018 to 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1244382/playtika-annual-arpdau/ (last visited July 23, 2026)
Average revenue per daily active user (ARPDAU) of Playtika from 2018 to 2024 (in U.S. dollars) [Graph], Playtika, February 27, 2025. [Online]. Available: /statistics/1244382/playtika-annual-arpdau/
