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In 2025 to date, Brawl Stars was Supercell's most popular app, with over million combined downloads across the Apple App Store and Google Play Store worldwide. The multiplayer title was also Supercell's top-grossing game of the year.

The success of freemium mobile games

All of Supercell’s major mobile gaming releases successfully use the freemium business model. This is a strategy by which players can play the game free of charge, but money is required for additional features or in-game items. Some of these items enhance gameplay, while others are purely cosmetic. The freemium business model is a recipe for success – all the highest-grossing mobile gaming apps are free-to-play (F2P) with in-app purchases.

Supercell – a Finnish gaming success story

Founded in 2010 and headquartered in Helsinki, Finland, Supercell is a mobile game development company that debuted its first and only non-mobile gaming title, Gunshine.net, before switching to mobile gaming. In May 2012, Supercell published its first mobile game, Hay Day, a version of Zynga's successful Facebook game FarmVille. In August 2012, Supercell released Clash of Clans, and the rest is history – currently, Clash of Clans sits at over five billion U.S. dollars in lifetime gross and is still a popular title after a decade on the market.

The success of these titles led to a rapid growth of Supercell and growing interest from Asian mobile leaders. A collaboration with Japanese video game company GungHo led to a later acquisition by GungHo and Softbank Corporation, a multinational investment company. GungHo and Softbank acquired 51 percent of Supercell’s shares for a total of 1.1 billion euros — the largest price for a Finnish private company ever. After various transactions, Supercell was bought out by Chinese conglomerate Tencent Holdings in 2016. In 2024, the annual revenue of Supercell amounted to approximately 1.44 billion U.S. dollars.