Jumia is the leading online marketplace in Africa. As of 2023, the number of visits on Jumia reached around ** million per month, an impressive number compared to the other leading e-commerce platforms on the continent. The online retailer Souq (which was rebranded as Amazon), available in Egypt, registered **** million visitors per month, while the South African Takealot.com followed with an average of **** million monthly visits.
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Web Retailer. (November 20, 2023). Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer. "Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions)." Chart. November 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer. (2023). Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer. "Leading Online Marketplaces in Africa as of 2023, Based on Number of Monthly Visits (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2023, /statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
Web Retailer, Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/ (last visited August 03, 2026)
Leading online marketplaces in Africa as of 2023, based on number of monthly visits (in millions) [Graph], Web Retailer, November 20, 2023. [Online]. Available: /statistics/1243149/monthly-visits-on-main-online-marketplaces-in-africa/
