Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending
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Lower-tier cities here refer to tier-3 cities and below.
The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.
Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.
Citation formats
Monthly spending on FMCG among sinking market consumers in China 2020
According to a survey conducted in August 2020, nearly ** percent of Chinese respondents from the lower-tier market said they spent below 1,000 yuan on FMCG monthly. At the same time, approximately *** percent of respondents stated that they spent more than yuan on FMCG a month.
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CBNData. (September 28, 2020). Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData. "Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending." Chart. September 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData. (2020). Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData. "Distribution of Monthly Expenditure on Fast-moving Consumer Goods (Fmcg) among Consumers from Lower-tier Market in China as of August 2020, by Spending." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2020, /statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
CBNData, Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending ÌÇÐÄÆƽâ°æ, /statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/ (last visited August 05, 2026)
Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending [Graph], CBNData, September 28, 2020. [Online]. Available: /statistics/1241869/china-monthly-expenditure-on-fmcg-among-lower-tier-city-residents/
