During Tet, also known as Vietnamese New Year, in 2024, the expenditure on fast-moving consumer goods (FMCG) of consumers in Vietnam reached ** trillion Vietnamese dong in rural areas. In that year, FMCG spending during Tet accounted for ** percent of the total FMCG expenditure of the whole year in these regions in Vietnam.Â
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Kantar Worldpanel. (November 5, 2024). Fast-moving consumer goods (FMCG) spending during Tet in rural areas in Vietnam from 2020 to 2024 (in trillion Vietnamese dong) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1550033/vietnam-fmcg-spending-during-tet-rural/
Kantar Worldpanel. "Fast-moving consumer goods (FMCG) spending during Tet in rural areas in Vietnam from 2020 to 2024 (in trillion Vietnamese dong)." Chart. November 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1550033/vietnam-fmcg-spending-during-tet-rural/
Kantar Worldpanel. (2024). Fast-moving consumer goods (FMCG) spending during Tet in rural areas in Vietnam from 2020 to 2024 (in trillion Vietnamese dong). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1550033/vietnam-fmcg-spending-during-tet-rural/
Kantar Worldpanel. "Fast-moving Consumer Goods (Fmcg) Spending during Tet in Rural Areas in Vietnam from 2020 to 2024 (in Trillion Vietnamese Dong)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2024, /statistics/1550033/vietnam-fmcg-spending-during-tet-rural/
Kantar Worldpanel, Fast-moving consumer goods (FMCG) spending during Tet in rural areas in Vietnam from 2020 to 2024 (in trillion Vietnamese dong) ÌÇÐÄÆƽâ°æ, /statistics/1550033/vietnam-fmcg-spending-during-tet-rural/ (last visited July 29, 2026)
Fast-moving consumer goods (FMCG) spending during Tet in rural areas in Vietnam from 2020 to 2024 (in trillion Vietnamese dong) [Graph], Kantar Worldpanel, November 5, 2024. [Online]. Available: /statistics/1550033/vietnam-fmcg-spending-during-tet-rural/
