During Tet 2024, the expenditure on fast-moving consumer goods (FMCG) of consumers in Vietnam accounted for ** percent of the total FMCG spending of the whole year in rural areas. In that year, the value of FMCG expenditure during this time reached ** trillion Vietnamese dong in rural Vietnam.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Kantar Worldpanel. (November 5, 2024). Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in rural areas in Vietnam from 2019 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1550035/vietnam-rural-fmcg-spending-of-tet-value-share/
Kantar Worldpanel. "Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in rural areas in Vietnam from 2019 to 2024." Chart. November 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1550035/vietnam-rural-fmcg-spending-of-tet-value-share/
Kantar Worldpanel. (2024). Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in rural areas in Vietnam from 2019 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1550035/vietnam-rural-fmcg-spending-of-tet-value-share/
Kantar Worldpanel. "Fast-moving Consumer Goods (Fmcg) Spending during Tet as a Share of Annual Fmcg Value in Rural Areas in Vietnam from 2019 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2024, /statistics/1550035/vietnam-rural-fmcg-spending-of-tet-value-share/
Kantar Worldpanel, Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in rural areas in Vietnam from 2019 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550035/vietnam-rural-fmcg-spending-of-tet-value-share/ (last visited August 01, 2026)
Fast-moving consumer goods (FMCG) spending during Tet as a share of annual FMCG value in rural areas in Vietnam from 2019 to 2024 [Graph], Kantar Worldpanel, November 5, 2024. [Online]. Available: /statistics/1550035/vietnam-rural-fmcg-spending-of-tet-value-share/
