The 2025 and 2026 figures were estimates. Estimates were based on McKinsey scenarios, McKinsey analysis, and expert interviews. Growth figures reflected inflation, calculated on actual figures expressed in their own currencies.
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Luxury fashion sales growth forecast worldwide 2022-2026, by region
The European luxury market was estimated to have grown between ***and **percent in 2025. In 2026, the luxury market is projected to have a growth rate of between *** ²¹²Ô»åÌý*percent in the U.S.
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McKinsey & Company. (December 5, 2025). Estimated luxury fashion year-on-year sales growth worldwide from 2022 to 2026, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1314120/luxury-fashion-sales-growth/
McKinsey & Company. "Estimated luxury fashion year-on-year sales growth worldwide from 2022 to 2026, by region." Chart. December 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1314120/luxury-fashion-sales-growth/
McKinsey & Company. (2025). Estimated luxury fashion year-on-year sales growth worldwide from 2022 to 2026, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1314120/luxury-fashion-sales-growth/
McKinsey & Company. "Estimated Luxury Fashion Year-on-year Sales Growth Worldwide from 2022 to 2026, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Dec 2025, /statistics/1314120/luxury-fashion-sales-growth/
McKinsey & Company, Estimated luxury fashion year-on-year sales growth worldwide from 2022 to 2026, by region ÌÇÐÄÆÆ½â°æ, /statistics/1314120/luxury-fashion-sales-growth/ (last visited July 26, 2026)
Estimated luxury fashion year-on-year sales growth worldwide from 2022 to 2026, by region [Graph], McKinsey & Company, December 5, 2025. [Online]. Available: /statistics/1314120/luxury-fashion-sales-growth/