ÌÇÐÄÆƽâ°æ

Manufacturers and private label share of consumer packaged goods (CPG) sales in the United States in 2020, by channel

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2021

Region

United States

Survey time period

52 weeks ending December 27, 2020

Supplementary notes

Manufacturer Size calculated with MULOC 2020 Sales as XS<$100M, Small>$100M, Medium>$1B, Large>$6B.
E-commerce data is based on projected receipt-based sample and reported data with varying levels of granularity and accuracy available.
* MULO includes: grocerers, drugstores, merchandisers, club stores and dollar stores, as well as Military DECA (commissaries).

Citation formats

Manufacturers and private label share of CPG sales in the U.S. 2020, by channel

Published by
F. Watty,
May 7, 2021
In 2020, the sales share of consumer packaged goods (CPG) sold under the store brands in the United States amounted to nearly ** percent in the multi outlets, a channel which includes most retail shops. While delivery and in-store pickup of online orders registered similar percentages, the share of private-labelled CPG sold with home shipment option was very limited, at only *** percent. The sales share of extra small manufacturers was valued at *** percent in MULO channels, while their market share was significantly higher in e-commerce (**** percent).
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Private label market in the UKPrivate label market in the U.S.Private label market in CanadaFood industry in the UKPrivate label in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.