In 2020, around ** percent of the most downloaded non-gaming apps available to iOS users in the United States offered a recurring in-app purchase option. Between 2017 and 2020, the number of apps adopting a subscription model over the one-time payment option experienced a steady increase. Apps operating with recurring payment options increased by around ** percent year-over-year in 2020, and by ** percent year-over-year in 2019.
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Sensor Tower. (March 16, 2021). Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1231550/us-non-gaming-iaps-by-frequency/
Sensor Tower. "Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by frequency." Chart. March 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1231550/us-non-gaming-iaps-by-frequency/
Sensor Tower. (2021). Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1231550/us-non-gaming-iaps-by-frequency/
Sensor Tower. "Distribution of In-app Purchases (Iaps) in Leading Non-gaming Ios Apps in The United States from 2017 to 2020, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2021, /statistics/1231550/us-non-gaming-iaps-by-frequency/
Sensor Tower, Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by frequency ÌÇÐÄÆƽâ°æ, /statistics/1231550/us-non-gaming-iaps-by-frequency/ (last visited July 19, 2026)
Distribution of in-app purchases (IAPs) in leading non-gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph], Sensor Tower, March 16, 2021. [Online]. Available: /statistics/1231550/us-non-gaming-iaps-by-frequency/
