* Each survey had a count of 1,000 respondents.
Original survey question: ‘Has your buying behaviour online or in stores (offline) changed because of coronavirus?’
Survey dates: March 20-23rd; April 20-21st; May 13-20th; June 16-22nd; August 6-9th; January 20-21st; February 1-7th.
Percentage points deviating from 100 percent are probably due to rounding.
Citation formats
Changes in online buying among UK consumers since COVID-19 2020-2021
Over the past pandemic year, a significant number of consumers in the United Kingdom (UK) have reported changes in their online shopping behavior. Specifically, in March 2020, about ** percent of UK shoppers said they had been shopping more online, compared to before the coronavirus (COVID-19) pandemic. By February 2021, however, this percentage had grown to approximately ** percent. By the same token, offline shopping has decreased over the analyzed period.
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Appinio. (February 25, 2021). Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio. "Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021." Chart. February 25, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio. (2021). Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio. "Percentage Change in Online Purchases Due to The Coronavirus (Covid-19) Pandemic in The United Kingdom from March 2020 to February 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Feb 2021, /statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/
Appinio, Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/ (last visited July 31, 2026)
Percentage change in online purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 [Graph], Appinio, February 25, 2021. [Online]. Available: /statistics/1230225/changes-in-online-buying-among-uk-consumers-since-covid-19/