* Each survey had a count of 1,000 respondents.
Original survey question: ‘Has your buying behaviour online or in stores (offline) changed because of coronavirus?’
Survey dates: 20-23rd of March; 20-21st of April; 13-20th of May;16-22nd of June; 6-9th of August; 20-21st of January; 1-7th February; 19-22th February.
Percentage points deviating from 100 percent are probably due to rounding.
Citation formats
Changes in offline buying among UK consumers since COVID-19 2020-2021
Over the past year, a significant number of consumers in the United Kingdom (UK) have reported changes in their usual shopping behavior. Specifically, since **, about half of shoppers in the UK have been buying less in-store or offline as a result of the coronavirus (COVID-19) pandemic. In contrast, online shopping has increased exponentially.
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Appinio. (February 25, 2021). Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1230254/changes-in-offline-buying-among-uk-consumers-since-covid-19/
Appinio. "Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021." Chart. February 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1230254/changes-in-offline-buying-among-uk-consumers-since-covid-19/
Appinio. (2021). Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1230254/changes-in-offline-buying-among-uk-consumers-since-covid-19/
Appinio. "Percentage Change in Offline Purchases Due to The Coronavirus (Covid-19) Pandemic in The United Kingdom from March 2020 to February 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2021, /statistics/1230254/changes-in-offline-buying-among-uk-consumers-since-covid-19/
Appinio, Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 ÌÇÐÄÆƽâ°æ, /statistics/1230254/changes-in-offline-buying-among-uk-consumers-since-covid-19/ (last visited July 28, 2026)
Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021 [Graph], Appinio, February 25, 2021. [Online]. Available: /statistics/1230254/changes-in-offline-buying-among-uk-consumers-since-covid-19/
