According to a survey among adult product consumers in China, around ** percent of respondents purchased adult products via adult apps. Around ** percent of respondents shopped for adult toys on horizontal e-commerce platforms such as Taobao.
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iiMedia Research, & NetEase. (November 17, 2023). Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research, und NetEase. "Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel." Chart. November 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research, NetEase. (2023). Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research, and NetEase. "Share of Erotic Product Consumers Who Purchased Adult Toys in China as of October 2023, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2023, /statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
iiMedia Research & NetEase, Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel ÌÇÐÄÆƽâ°æ, /statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/ (last visited August 05, 2026)
Share of erotic product consumers who purchased adult toys in China as of October 2023, by channel [Graph], iiMedia Research, & NetEase, November 17, 2023. [Online]. Available: /statistics/1231993/china-sales-share-of-adult-product-online-and-offline-sales/
