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In 2021, the market size of the adult product e-commerce market in China surpassed **** billion yuan, up from **** billion yuan in the previous year. The “world’s factory” has been the largest sex toy producer since 2010, with around ** percent of the world’s sex toys being manufactured in this country.

Adult product industry in China

In 2016, the market size of adult products in China amounted to ** billion yuan and would quadruple by 2023. One of the driving forces behind the market growth was online purchasing, which accounted for over ** percent of the sex product retail in the country. Not surprisingly, more Chinese consumers prefer ordering sex products from e-commerce platforms to avoid embarrassment. The bestselling items on these shopping sites like Tmall and Taobao varied by gender. Masturbators were the top sales among male consumers, whereas lingerie was popular among females.

Adult product e-retailers

China has been one of the largest B2C e-commerce markets worldwide, followed by the United States since 2015. Among were franchises such as Zui Qing Feng, Touch, and Orange.