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Monthly sales volume of adult toys on Taobao and Tmall in China from December 2018 to December 2019 (in million units)

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Sources

Release date

March 2020

Region

China

Survey time period

December 2018 to December 2019

Supplementary notes

Citation formats

Monthly sales volume of adult toys on Taobao and Tmall in China 2018-2019

Published by Zeynep Dierks, May 12, 2020
In November 2019, the Chinese e-commerce platforms Taobao and Tmall sold around **** million sex toys in China, reaching the peak in the whole year. The big sales were mainly driven by the largest annual shopping event in the country - Singles' Day on November 11, when many companies offer discounts and deals to encourage purchases.
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