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Market size of adult sex toys in China from 2016 to 2023, with forecasts until 2025 (in billion yuan)

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Source

Release date

October 2024

Region

China

Survey time period

2016 to 2023

Supplementary notes

*Estimate.

One yuan is approximately equivalent to 0.14 U.S. dollars and 0.12 euros (as of October 2025). 

Citation formats

Market value of sex toys in China 2016-2025

Published by Zeynep Dierks, Oct 2, 2025

China's adult product market has grown steadily in the past years. In 2023, the market size of adult sex toys reached almost *** billion yuan. It was estimated that the figure would exceed *** billion yuan by 2025.

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