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Share of consumers purchasing sex toys online in selected markets in 2021, by channel

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Sources

Release date

December 2021

Region

France, United Kingdom, United States

Survey time period

October 15 to November 8, 2021

Number of respondents

6,105 respondents

Supplementary notes

*The option "online from generalist retailer's website" was only shown to respondents in the U.S. where an example of a generalist retailer is Target.
The orginal survey quesetion was: 'Which channels have you used to purchase sex toys in the last 24 months?'

Citation formats

Channels used to purchase sex toys online in the U.S., UK, and France 2021

Published by
Yihan Ma,
Dec 5, 2022
Approximately ** percent of consumers surveyed in the U.S., UK, and France in 2021 reported having purchased sex toys online via specialist sex stores selling multiple brands, making it the most popular purchasing channel among respondents. Next came online marketplaces like Amazon, which were the preferred online purchasing channel for around ** percent of respondents.
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Talk to sales for pricing
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